Effective Date: March 15, 2026
Last Updated: March 15, 2026
This Privacy Policy explains how PurAlpha, Inc. collects, uses, shares, and protects information about you when you use our mobile application and website. We are committed to protecting your privacy.
We do not purchase personal data from third-party data brokers. If you connect a third-party service, we may receive information consistent with your permissions for that service.
We use the information we collect to:
We do not use your information to make automated trading decisions on your behalf or to share your verified P&L data with third parties for advertising purposes.
Your username, profile photo, bio, posts, verified P&L badge status, and follower/following counts are public by default and may be viewed by anyone, including non-registered visitors.
We share information with trusted third-party service providers who help us operate the Service:
These providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy.
We may disclose your information if required to do so by law or in response to valid legal process, including to comply with national security or law enforcement requirements.
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and give you the opportunity to delete your account.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
We retain your personal information for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes.
Verification documents (brokerage statements) are retained for a minimum of 12 months following submission to comply with our verification audit obligations, after which they are permanently deleted.
You can access and update most of your profile information directly in the app settings. For data not accessible in-app, contact us at privacy@puralpha.io.
You may delete your account at any time through the app settings. Upon deletion, your posts, profile, and personal data will be removed within 30 days.
You can disable push notifications at any time through your device's notification settings or in the PurAlpha app settings.
You may opt out of non-transactional emails by clicking "unsubscribe" in any marketing email or by contacting us at privacy@puralpha.io.
California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information (we do not sell personal information). To exercise these rights, contact us at privacy@puralpha.io.
If you are located in the European Economic Area or the United Kingdom, you have rights under GDPR including access, rectification, erasure, restriction of processing, data portability, and the right to object. Our legal basis for processing is your consent (where requested), performance of a contract (to provide the Service), and our legitimate interests. To exercise your rights, contact us at privacy@puralpha.io.
We implement industry-standard security measures to protect your personal information, including:
No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach affecting your rights, we will notify you as required by applicable law.
The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a minor, please contact us at privacy@puralpha.io.
Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have different data protection laws. We ensure appropriate safeguards are in place for such transfers, including Standard Contractual Clauses where required by applicable law.
Our website uses essential cookies for authentication and session management. We do not use third-party advertising cookies or tracking pixels. You can control cookie settings through your browser preferences, though disabling essential cookies may affect functionality.
The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies.
We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Effective Date" and, where appropriate, sending an in-app notification. Your continued use of the Service after the effective date constitutes your acceptance of the updated policy.
For privacy-related questions, requests, or complaints:
PurAlpha, Inc. — Privacy Team
Email: privacy@puralpha.io